Mobile search and advertising solutions provider JumpTap introduced ADtap for Publishers, a new solution promising mobile publishers, media companies and iPhone application developers the tools to monetize mobile web traffic and streamline sales to brands and agencies. According to JumpTap, ADtap for Publishers delivers complete advertising outsourcing for early-stage publishers without their own mobile systems, accelerating time to market and monetizing impressions from the outset--partner programs also include reciprocal remnant advertising across member sites as well as integration and management of multiple third-party ad networks for high-volume publishers looking to backfill remnant inventory.
ADtap for Publishers operates in tandem with the JumpTap Premium Mobile Ad Network, connecting publisher partners with brands via targeted mobile advertising--the solution offers advertisers premium mobile channels including 10 different audience-segmented packages spanning entertainment, finance, news, reference, sports, lifestyle, social networking, travel and games. Third-party Premium Mobile Ad Network exclusives include NBC.com, BravoTV.com, E! Online and LimeLife--other recent additions include MSNBC, NBA, AOL, Ask.com, Hands-On Mobile, MocoSpace and Verve Wireless.
For more on ADtap for Publishers:
- read this release [1]
Related articles:
JumpTap [2], Zogby partner to poll U.S. voters
JumpTap [3], Pinch team for iPhone ad network
Links:
[1] http://www.fiercewireless.com/press-releases/jumptap-unveils-adtap-publishers
[2] http://www.fiercemobilecontent.com/story/jumptap-zogby-team-poll-u-s-voters/2008-10-07
[3] http://www.fiercemobilecontent.com/story/jumptap-pinch-team-iphone-ad-network/2008-07-25