Published on FierceMobileContent (http://www.fiercemobilecontent.com)

AT&T's text campaign hits a sour note

By Jason

Created Jan 14 2009 - 10:54am

Consumer backlash against a mobile promotion touting the return of American Idol. Article [1]

Source URL: http://www.fiercemobilecontent.com/story/ts-text-campaign-hits-sour-note/2009-01-14

Links:
[1] http://www.nytimes.com/2009/01/14/technology/14idol.html?hp