Sprint Nextel's youth-oriented Boost Mobile subsidiary will launch a $50 monthly unlimited nationwide voice and data plan targeting postpaid consumers as well as the firm's traditional prepaid subscriber base. Launching Jan. 22, the Boost deal promises consumers unlimited voice services, text messages, mobile web access and Nextel walkie-talkie service--at $50 per month, the plan is about half the price of parent Sprint's own $99 "Simply Everything" all-you-can eat offer.
According to Boost, it will support the new pricing scheme via advertising that shifts the company's message from youth to value, and will look to lure consumers who've previously favored long-term contract plans: "We're retaining a youthfulness, but we'll consciously change our target market," Boost's vice president of marketing Neil Lindsay tells The Wall Street Journal. "We have to change the way we go to market without alienating our traditional base."
For more on Boost's new pricing plan:
- read this press release [1]
- read this Wall Street Journal article [2]
Related articles:
Boost [3] launches mobile ad platform
Boost [4], Cellfire partner for mobile coupon service
Links:
[1] http://www.fiercewireless.com/press-releases/more-wireless-consumers-are-adopting-flat-rate-prepaid-plans-value-new-boost-mobile-m
[2] http://online.wsj.com/article/SB123199251112984943.html?mod=googlenews_wsj
[3] http://www.fiercemobilecontent.com/story/boost-launches-mobile-ad-platform/2008-03-19
[4] http://www.fiercemobilecontent.com/story/boost-cellfire-partner-mobile-coupon-service/2007-10-17