Fox Mobile Group announced an agreement with AOL Europe and AOL Canada to integrate ringtone purchasing capabilities into the web services giant's new Winamp version 5.55 desktop media player. Per terms of the deal, the Fox Mobile Distribution unit will supply ringtone links and Jamba- or Jamster-branded purchase pages for integration into the Winamp service, enabling consumers to purchase mobile content without leaving the media player; Fox Mobile adds it will ensure all mobile content links are contextually relevant according to the recording artist the user clicks. AOL notes that Winamp boasts more than 77 million users worldwide.
For more on the Fox Mobile Group/AOL deal:
- read this release [1]
Related articles:
Fox Mobile [2] signs search deal with MCN
Fox Mobile [3] bolsters Simpsons catalog
Links:
[1] http://www.fiercewireless.com/press-releases/fox-mobile-distribution-strikes-deal-integrate-mobile-content-aols-winamp
[2] http://www.fiercemobilecontent.com/story/fox-mobile-inks-search-deal-mcn/2009-02-25
[3] http://www.fiercemobilecontent.com/story/fox-mobile-bolsters-simpsons-catalog/2008-12-16