With the puck dropping on the 2009 Stanley Cup Playoffs, mobile advertising network Quattro Wireless announced an expansion of its exclusive mobile ad and publishing partnership with the National Hockey League, introducing a series of new features developed for the NHL Mobile website. The Quattro-powered site--which offers NHL statistics, photos, standings, schedules, scores and headlines as well as NHL GameCenter Mobile, which delivers complete coverage of games--will now unveil bilingual mobile websites and myNHL, a tool for fans to personalize their playoff hockey experience.
For more on the Quattro/NHL deal:
- read this release [1]
Related articles:
The Onion inks mobile deal with Quattro Wireless [2]. Seriously.
Microsoft signs ad partnership with Quattro Wireless [3]
Links:
[1] http://www.fiercewireless.com/press-releases/quattro-wireless-and-national-hockey-league-amplify-stanley-cup-playoffs-mobile-fan-e
[2] http://www.fiercemobilecontent.com/story/onion-inks-mobile-deal-quattro-wireless-seriously/2009-03-03
[3] http://www.fiercemobilecontent.com/story/microsoft-inks-ad-partnership-quattro-wireless/2009-01-12