Velti acquires Ad Infuse

Velti announced its acquisition of rival mobile advertising services provider Ad Infuse. Financial terms of the deal were not disclosed. According to Velti, the Ad Infuse purchase enables the company to strengthen its position in the U.S. market--the firm will integrate Ad Infuse's personalization and ad routing/serving technology within its own Mobile Marketing Platform, promising advertising agencies an end-to-end solution for mobile media planning, campaign management, optimization, execution, analytics and hosting. Velti also will integrate Ad Infuse's management team and customer base, with Ad Infuse CEO Brian Cowley assuming the position of general manager at Velti North America. The integrated company will comprise more than 400 people across operations in the U.S., Europe, China, India and the Middle East. Customers include Microsoft, Disney, Unilever, Orange, SingTel, MasterCard and CBS.

For more on the Velti/Ad Infuse deal:
- read this release [1]

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