Fifty-nine percent of Nokia device users have begun downloading content from the handset giant's fledgling Ovi Store since the application storefront went live [1] late last month. According to a user survey conducted by Nokia, 31 percent of Ovi Store users have downloaded between two and five pieces of content from the store, and 6 percent have downloaded more than 10 pieces. However, 36 percent of Nokia users have yet to download anything from Ovi Store, and 5 percent admit they don't even know what the Ovi Store is.
After launching with just over 1,000 apps, Ovi Store is now approving about 100 applications per day, Nokia vice president of media Marco Argenti tells Forbes [2]. The store currently supports 75 different Nokia models, and--accounting for variations in screen sizes, memory, processing power and operating systems--there are about 2,000 pieces of content available for most users, including apps as well as ringtones and wallpapers.
For more on Ovi Store's progress:
- read this Nokia Conversations blog entry [3]
Related articles:
Forum Nokia opens up on Ovi Store [4]
Ovi Store [5] to offer mobile video, N-Gage games
Links:
[1] http://www.fiercemobilecontent.com/story/nokias-ovi-store-finally-opens-business/2009-05-26
[2] http://www.forbes.com/2009/06/17/apps-store-nokia-wireless-technology-ova.html
[3] http://conversations.nokia.com/2009/06/18/ovi-store-poll-results-over-half-of-you-already-downloading-content/
[4] http://www.fiercedeveloper.com/story/forum-nokia-opens-ovi-store/2009-04-28
[5] http://www.fiercemobilecontent.com/story/ovi-store-offer-mobile-video-n-gage-games/2009-03-25