iPhone now 69 percent of U.S. smartphone traffic

Apple's iPhone represented 69 percent of U.S. smartphone traffic across mobile advertising marketplace AdMob's network in May 2009, up from 59 percent the previous month. According to AdMob, smartphones now account for 37.3 percent of total U.S. traffic--Research In Motion's BlackBerry devices generated 13 percent of AdMob smartphone traffic last month, followed by devices from HTC (10 percent) and Palm (3 percent). In all, AdMob reached 15.1 million unique users on iPhone and iPod touch devices on 2,309 applications in its network in May, with the average iPhone user in AdMob's network accessing four applications during that time. AdMob adds that five days after the launch [1] of the iPhone OS 3.0, devices running the update represented 44 percent of iPhone ad requests, while only 1 percent of requests came from iPod touch devices running the revamped OS.

In all, AdMob's worldwide requests increased 6 percent month over month to 8.0 billion in May. 3.8 billion requests originated from the U.S., accounting for 47.6 of total global mobile ad requests--a 0.6 increase over April 2009. After the iPhone and iPod touch, the top U.S. handset in terms of percentage of requests was the Samsung R450, followed by the Motorola Razr V3 and the HTC Dream/Android G1.

For more on AdMob's May 2009 Mobile Metrics Report:
- read this release [2]

Related articles:
AdMob [3] launches new advertising units for iPhone
AdMob [4]: Smartphones now generate 35 percent of mobile ad requests