T-Mobile USA introduces Green Perks environmental app

T-Mobile USA announced the launch of Green Perks, a new application promising exclusive discounts on environmentally conscious products and services. The free app, created to reward consumers who make ecologically responsible purchasing decisions, features green-oriented offers and promotions from T-Mobile partners including Method, Jamba Juice, Volcom, Roxy and Quiksilver--the Green Perks web portal offers partner companies the tools to create their own campaigns, and also gives them control over timing and other details. The operator notes that all partner brands were handpicked because they offer products that fit within the sustainable category.

Subscribers must opt in to the Green Perks program to receive electronic coupons delivered directly to their mobile handset. The effort is an extension of T-Mobile USA's fledgling Mobilize initiative, which spotlights products and services targeting consumers who wish to make more eco-friendly choices in their lives. The carrier adds that it is working with large national retailers to create additional exclusive offers for the upcoming back-to-school and holiday seasons.

For more on Green Perks:
- read this release [1]

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