Gaming publisher Electronic Arts announced it will acquire social network game creator Playfish for approximately $275 million in cash and roughly $25 million in equity retention arrangements--per terms of the deal, Playfish is also entitled to additional variable cash considerations up to a maximum of $100 million, contingent upon achieving certain performance milestones prior to the end of 2011. Playfish brings with it games installed across platforms including iPhone, Android, Facebook and MySpace--its 10 titles, including Pet Society, Restaurant City and Country Story, boast more than 60 million active monthly users driving over a billion gameplay sessions each month. Playfish will operate within Electronic Arts' EA Interactive unit, which focuses on the web and mobile segments--the firm says EA Mobile now boasts 34 percent mobile gaming market share in the U.S.
For more on the EA/Playfish deal:
- read this release [1]
Related articles:
EA Mobile [2] debuts five new iPhone titles
EA Mobile [3] to distribute Namco Bandai games
EA Mobile [4] goes Hollywood with Harry Potter, G.I. Joe games
Links:
[1] http://www.fiercewireless.com/press-releases/electronic-arts-acquires-playfish
[2] http://www.fiercemobilecontent.com/story/ea-mobile-debuts-five-new-iphone-titles/2009-11-02
[3] http://www.fiercemobilecontent.com/story/ea-mobile-distribute-namco-bandai-games/2009-09-22
[4] http://www.fiercemobilecontent.com/story/ea-mobile-goes-hollywood-harry-potter-g-i-joe-games/2009-06-26