Cable network Bravo announced a multi-platform sponsorship agreement with Sprint tied to the hit reality series The Real Housewives of Orange County. In addition to tune-in spots and billboards, Sprint will serve as the exclusive sponsor of the weekly online webisode series A Day in the Life, which follows each housewife during a typical day--the operator also will launch The Real Housewives Mobile Fan Club, which offers opt-in subscribers series-related content including trivia, fun facts and video clips. The Real Housewives of Orange County airs Thursdays at 10:00 pm ET/PT.
For more on the Sprint/Bravo deal:
- read this release [1]
Related articles:
Sprint [2] to open mobile app store in 2010
Sprint [3] still bleeding subscribers, but CDMA data is strong
Sprint [4] goes green with eco-friendly handset, apps
Links:
[1] http://www.fiercewireless.com/press-releases/bravo-announces-sprint-first-ever-360-sponsor-real-housewives-franchise
[2] http://www.fiercemobilecontent.com/story/sprint-launch-mobile-app-store-2010/2009-10-30
[3] http://www.fiercemobilecontent.com/story/sprints-still-bleeding-subscribers-cdma-data-strong/2009-10-29
[4] http://www.fiercemobilecontent.com/story/sprint-goes-green-eco-friendly-handset-apps/2009-08-06