Non-profit industry trade group the Mobile Marketing Association announced president and CEO Mike Wehrs will resign his post, effective Dec. 31. Wehrs will assume the role of special advisor to the MMA Global Executive Committee through June 30, 2010, with MMA Global chairman Federico Pisani Massamormile serving as interim CEO.
According to the MMA, Wehrs will return to the commercial sector. Prior to landing [1] the MMA position in January of this year, Wehrs served as vice president of industry affairs and evangelism at speech and imaging solutions provider Nuance Communications, supervising the firm's overall mobile business strategy, product strategy, and industry and public policy. Before Nuance, he tenured at Tegic Communications and Microsoft.
For more on the Wehrs resignation:
- read this release [2]
Related articles:
MMA [3] revised Mobile Measurement Ad Currency Definitions
MMA [4] updates Global Advertising Guidelines
MMA [5] releases Mobile Advertising Guidelines
Links:
[1] http://www.fiercemobilecontent.com/story/mma-names-wehrs-president-and-ceo/2009-01-12
[2] http://www.fiercewireless.com/press-releases/mobile-marketing-association-announces-resignation-mike-wehrs-ceo-and-president
[3] http://www.fiercemobilecontent.com/story/mma-revises-mobile-measurement-ad-currency-definitions/2008-11-11
[4] http://www.fiercemobilecontent.com/story/mma-updates-global-advertising-guidelines/2008-10-29?utm_medium=rss&utm_source=rss&cmp-id=OTC-RSS-FMC0
[5] http://www.fiercemobilecontent.com/story/mma-releases-mobile-advertising-guidelines/2008-04-24