Nokia rebuilding Ovi Store as downloads near 1M a day

Nokia said it is at work on rebuilding its Ovi Store mobile content storefront, stating that its current iteration was always designed as a stopgap to bring together the handset giant's assorted portal efforts like Download and MOSH. Speaking at a roundtable event in London, Nokia's vice president of media products George Linardos said Nokia is currently revamping Ovi Store for a proposed spring 2010 launch, emphasizing greater speed and reliability as well as an improved user interface. "We're doing just under one million downloads a day, and our download numbers are growing 100 percent month-on-month," Linardos said according to Mobile Entertainment. "All the while there's been this new platform being built in the background, which we'll be talking about in the next couple of months."

According to Linardos, Nokia is constructing the revamped Ovi Store largely from the ground up--a handful of legacy components will be retained, but phased out over the course of subsequent updates. "So it'll probably be about 75 percent from scratch, and three or four months after that it will be 100 percent," Linardos added.

For more on the revamped Ovi Store:
- read this Mobile Entertainment article [1]

Related articles:
Sizing up the Ovi Store [2] five months on
Nokia confirms redownloads for Ovi Store [3] purchases