Survey names Facebook and Google most-desired mobile brands

Mobile device buyers express greater interest in accessing Facebook and Google than applications from rival media brands according to a new consumer survey issued by research firm Strategy Analytics. Respondents were considerably more interested in searching via Google than Microsoft's rival search engine Bing, introduced earlier this year--mobile access to Facebook is also far more critical to mobile users than competing social networking services MySpace or Twitter.

Strategy Analytics indicates that personalized content and services are more desirable than access to media brands, noting that Yahoo rated highly in both the U.S. and the U.K. Websites MapQuest and Weather.com fared well among U.S. consumers, as did television networks Fox, Comedy Central and HBO. "In terms of television brands, consumers predominantly want access to the same entertainment channels that they watch at home rather than news channels and sports dedicated to their mobile devices," said Strategy Analytics user experience analyst Christopher Dodge in a prepared statement.

For more on the Strategy Analytics survey
- read this release [1]

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