Mobile entertainment destination Thumbplay announced that co-founder and chief marketing officer Evan Schwartz will take over as CEO--founder and outgoing chief executive Are Traasdahl will now serve as chairman of the firm, and will concentrate on its long-term corporate development. Thumbplay adds Traasdahl has been transitioning to his new role over the last few months.
Thumbplay's direct-to-consumer mobile content service is accessible across more than 2,500 devices spanning all major U.S. carriers. Schwartz will now oversee all of the company's day-to-day operations, including the forthcoming introduction of its new Thumbplay Music application, which promises anytime-anywhere access to digital music via smartphones and PCs. The application is scheduled to launch in early 2010.
For more on the Thumbplay exec shuffling:
- read this release [1]
Related articles:
Thumbplay [2] Open Pro content sales tool debuts
Thumbplay [3] inks mobile content deal with ARTISTdirect
Thumbplay [4] signs content agreement with Comcast
Links:
[1] http://www.fiercewireless.com/press-releases/thumbplays-are-traasdahl-appointed-chairman-evan-schwartz-elevated-chief-executive-of
[2] http://www.fiercemobilecontent.com/story/thumbplay-open-pro-content-sales-tool-debuts/2009-05-13
[3] http://www.fiercemobilecontent.com/story/thumbplay-inks-mobile-content-deal-artistdirect/2009-03-18
[4] http://www.fiercewireless.com/ctialive/story/thumbplay-inks-mobile-content-deal-comcast/2008-09-09