Mobile advertising firm Crisp Wireless announced a partnership with MTV Networks to create rich media campaigns for advertisers. Per terms of the agreement, Crisp will provide MTV with creative services to develop and optimize campaigns for smartphones, enabling the multimedia giant's direct ad sales team to offer a host of formats including location-aware, click-to-call, click-to-video and socially connected ads. Crisp also supplies real-time mobile advertising analytics from engagement through conversion. MTV joins existing Crisp publisher partners including Discovery Communications, A&E Television Networks, Fast Company, Inc. and Pro Football Weekly.
For more the MTV/Crisp Wireless pairing:
- read this release [1]
Related articles:
Crisp [2], Fandango team for G.I. Joe mobile campaign
Crisp [3] kicks off Sports Illustrated mobile site
Links:
[1] http://www.fiercewireless.com/press-releases/mtv-networks-partners-crisp-wireless-create-mobile-rich-media-campaigns-advertisers
[2] http://www.fiercemobilecontent.com/story/crisp-fandango-team-g-i-joe-mobile-campaign/2009-08-06
[3] http://www.fiercemobilecontent.com/story/crisp-kicks-sports-illustrated-mobile-site/2008-06-26