Half of consumers embrace in-store mobile shopping during holidays

Fifty-one percent of subscribers across 11 international markets used their mobile phones for in-store activities like comparison shopping, product information and coupons during the 2009 holiday season, according to a new survey released by handset maker Motorola. The study indicates that 64 percent of shoppers ages 18 to 34 used their mobile phones for in-store shopping-related activities over the holidays, adding that all demographics surveyed cited interest in next-generation retail technologies.

The Motorola study--conducted in association with research partners e-Rewards and TNS International to probe shopper behavior and measure shopper satisfaction across various retail segments--states that shoppers in North America left an average of $109 unspent this past holiday season as a result of limited merchandise, lack of availability of coupons/discounts and inconsistent customer service. Nearly 40 percent of surveyed shoppers abandoned the purchase altogether, compared to 20 percent of consumers in 2008.  

For more on the Motorola study:
- read this release [1]

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