Mobile music discovery provider Shazam announced an agreement with clothing brand Dockers to launch a new integrated television commercial campaign. Set to premiere Feb. 7 during Super Bowl XLIV, the Dockers "Men Without Pants" spot encourages users with Shazam on the smartphone to tag the spot--from there they are instantly taken to a branded-content mobile web page to learn more about the Dockers campaign, listen to and purchase music, and more. The ad will also spotlight a khaki pants giveaway. The Dockers commercial will continue to air throughout 2010.
For more on the Shazam/Dockers campaign:
- read this release [1]
Related articles:
iFund invests in music discovery app Shazam [2]
Shazam [3] adds 15 million new users in six months
Shazam [4] adds 2 million tracks to music discovery database
Links:
[1] http://www.fiercewireless.com/press-releases/dockers-and-shazam-partner-bring-wear-pants-campaign-smartphones-everywhere
[2] http://www.fiercemobilecontent.com/story/ifund-invests-music-discovery-app-shazam/2009-10-14
[3] http://www.fiercemobilecontent.com/story/shazam-adds-15-million-new-users-six-months/2009-02-13
[4] http://www.fiercemobilecontent.com/story/shazam-adds-2m-tracks-music-discovery-database/2008-12-04