Motorola announced it will partner with the NFL Players Association to offer on-site coverage of Super Bowl XLIV, taking place in Miami on Feb. 7. The handset maker will give MotoBLUR-enabled devices to Cincinnati's Chad Ochocinco, Baltimore's Ray Rice, Arizona's Darnell Dockett and Washington's Chris Cooley--the players will broadcast information and photos via Twitter and Twitpic, post daily video summaries to the Motorola website and host expanded features on the Ochocinco News Network's Facebook page. (OCNN is Ochocinco's one-man social news network--the colorful wide receiver boasts more than 700,000 Twitter followers.)
Motorola introduced the MotoBLUR user interface last year in conjunction with its Android-powered Cliq smartphone, MotoBLUR manages and integrates communications tools spanning from email to social networking, syncing updates, posts, messages and photos from sources including Facebook, Twitter, MySpace and Gmail.
For more on Motorola's Super Bowl XLIV efforts:
- read this release [1]
Related articles:
Motorola [2] planning to extend MotoBLUR UI to multimedia
Motorola [3] to open up MotoBLUR APIs
Links:
[1] http://www.fiercewireless.com/press-releases/chad-ochocinco-expands-ocnn-powered-motoblur-technology-include-four-news-team-member
[2] http://www.fiercemobilecontent.com/story/motorola-planning-extend-motoblur-ui-multimedia/2010-01-29
[3] http://www.fiercedeveloper.com/story/motorola-planning-open-motoblur-apis/2009-09-14