Motorola announced its strategic investment arm, Motorola Ventures, has made an unspecified investment in mobile barcode solutions provider Scanbuy. Motorola acted as lead investor, with Masthead Venture Partners, Hudson Ventures and select private investors also participating. Scanbuy's ScanLife application enables consumers to scan two-dimensional barcodes with a standard camera phone to automatically display a specific mobile website featuring product reviews, price comparisons and coupon offers--users can then view and share that information via social networking communities including Facebook and Twitter. ScanLife extends across the Android, BlackBerry OS, iPhone OS, Java and Symbian platforms and has been deployed by operators and handset makers in North America, Latin America, Western Europe and Asia.
For more on Motorola's Scanbuy investment:
- read this release [1]
Related articles:
NeoMedia reaches mobile barcode settlement with Scanbuy [2]
ScanLife [3] barcode app preloaded on Samsung Exclaim
Sprint intros ScanLife [4] mobile marketing app
Links:
[1] http://www.fiercewireless.com/press-releases/motorola-ventures-leads-investment-round-scanbuy-inc-0
[2] http://www.fiercemobilecontent.com/story/neomedia-reaches-mobile-barcode-settlement-scanbuy/2009-10-21
[3] http://www.fiercemobilecontent.com/story/scanlife-barcode-app-preloaded-samsung-exclaim/2009-07-07
[4] http://www.fiercemobilecontent.com/story/sprint-intros-scanlife-mobile-marketing-app/2008-11-11?utm_medium=rss&utm_source=rss&cmp-id=OTC-RSS-FMC0