Mobile marketing software company Adenyo announced the completion of a $17.2 million institutional financing round led by Genuity Capital Markets--added to the $9.7 million in private placements secured by Adenyo since July 2009, the firm has now locked in $26.9 million in total financing. Formerly known as Silverback Media, Adenyo boasts a platform including mobile marketing and ad serving, mobile storefronts, analytics and coupons/payments, promising agencies, brands and operators the tools to create webtocloud campaigns independent of applications, distribution and mobile devices. Adenyo adds the new funding will help accelerate its international growth.
For more on the Adenyo financing:
- read this release [1]
Related articles:
Mobile marketing [2] grows, still lags behind consumer interest
Measuring mobile marketing [3]
Links:
[1] http://www.fiercewireless.com/press-releases/adenyo-secures-us-26-9-million-financing-announces-board-appointment
[2] http://www.fiercemobilecontent.com/story/survey-mobile-marketing-grows-still-lags-behind-consumer-interest/2009-10-28
[3] http://www.fiercemobilecontent.com/story/measuring-mobile-marketing/2008-04-08