YouTube adds advertising to mobile website

Google-owned video aggregator service YouTube announced the addition of advertising services across the home, search and browse pages of its American and Japanese YouTube mobile websites. According to YouTube, advertisers including L'Oreal and Land Rover have already launched test campaigns: "[The ads] showed strong results related to click-throughs, user experience, and brand awareness, and we've learned a lot in the months since then," writes YouTube strategic partner development manager Taylor Cascino on the YouTube Biz Blog. "As a result, ads on the YouTube mobile website will be banner ads sold on a full-day basis (like with the YouTube homepage on the web), making a mobile buy an easy and valuable addition to any YouTube campaign."

YouTube notes that traffic to its mobile site grew by over 160 percent in 2009, and adds that consumers worldwide are now streaming tens of millions of mobile videos each day.

For more on YouTube's mobile advertising efforts:
- read this YouTube Biz Blog entry [1]

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YouTube [3] premieres mobile app for Symbian, WinMo
YouTube [4] expands mobile video efforts