Annual revenues from Web 2.0-based mobile services like social media and geolocation solutions will increase to $18.9 billion in 2014, according to a new forecast issued by Juniper Research. While Juniper anticipates presence-enabled services like mobile VoIP will emerge as the primary market driver, social networking, user-generated content and mobile dating will also fuel growth, with geolocation also a central component of many Web 2.0 mobile mash-up services.
Juniper contends that while many online service providers are grappling with Web 2.0 pricing models and monetization strategies, the mobile segment faces numerous opportunities tied to advertising, messaging, premium services and virtual economies, bolstered by micro-billing capabilities. However, the report adds that off-portal applications as well as services like mobile IM and VoIP pose a significant threat to operator revenues.
For more on the Juniper forecast:
- read this release [1]
Related articles:
Unification could unlock the value of mobile social networking [2]
Mobile social networkers [3] to top 600 million worldwide by 2013
Links:
[1] http://www.fiercewireless.com/press-releases/web-2-0-mobile-revenues-reach-18-9-billion-2014-driven-presence-and-social-web-says-0
[2] http://www.fiercemobilecontent.com/story/unification-could-unlock-value-mobile-social-networking/2010-03-08
[3] http://www.fiercemobilecontent.com/story/mobile-social-networkers-top-600-million-worldwide-2013/2009-11-13