IPG/EPG

IPG, EPG or ESG stand for interactive program guide, electronic program guide and electronic service guide, respectively. The terms all refer to an on-screen guide to broadcast television programs that allow the viewer to navigate, search and order content, whether from cable, satellite, IPTV services or mobile television. The EPG is an integral driver and enabler of the trend toward greater personalization and customization of video content. The first genesis of the EPG came in the form of on-demand content from cable companies, but this service is evolving to include databases of advertisements, interactive yellow pages and other services.