SMS marketing

SMS marketing stands for “short message service” marketing and refers to most mobile marketing campaigns to date, namely advertising campaigns that send out a text message to users usually promoting a new product or service through a contest. The Mobile Marketing Association has developed a list of best practices and guidelines for all forms of mobile marketing, but has a large section on SMS campaigns. It’s is incumbent on marketers to receive an “opt-in” from mobile users before sending them SMS marketing materials. Unsolicited SMS marketing is referred to as m-spam, mobile spam or sms spam. SMS marketing has been the most popular form of mobile marketing to date mostly because of network bandwidth limitationsâ€--moving forward advertising on mobile content is positioned to have a large presence in the mobile marketing sector. For now, SMS campaigns remain the method of choice for marketers looking to reach consumers on their mobile.