GRAPHS: June SMART Highlights

The entertainment industry topped all other verticals in respect to mobile advertising spending in the second quarter according to mobile advertising network Millennial Media's June 2009 Scorecard for Mobile Advertising Reach and Targeting. The motion picture business contributed 63 percent of entertainment vertical spending in Q2, followed by games at 16 percent-television was responsible for 9 percent, and music generated 4 percent.

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