Ericsson has assembled a team of 450 to look at how socio-economic trends, consumer buying patterns and the sustainability of certain technologies might determine how life will have changed in the next decade. Its ‘Life in 2020' project--which is made up of people from Ericsson, McKinsey, the Institute for the Future in California and the Copenhagen Institute for Future Studies--has initially created 15 personas to illustrate how these individuals might use technology and 77 hypothetical gadgets in their daily lives.
Click here to take a look at the future
