Baby Got Back

Baby Got Back 
(Available in the Apple App Store for 99 cents)
Developed by Sony Music Entertainment

Anyone around in the early 90s will remember Seattle-based rapper Sir Mix-a-Lot's song "Baby Got Back," which celebrates the female backside. Apparently Sir Mix-a-Lot is looking to capitalize on the 20^th anniversary of that song's popularity with the release of an iOS app. Yes, it's hard to believe that "Baby Got Back" has come back to haunt us. 

The app, which costs 99 cents and must be purchased only by those over age 18, promises "buttloads" of features,  including Sir Mix-a-Lot's Booty calls, a social media Text Mix and the Ba Dunka Dunk club game.  Plus you get access to the "Baby Got Back" music video, which was briefly banned by MTV in 1992.

While many of these features seem like harmless fun, what we find distasteful and over-the-top is the Mix Makeover photo lab, which encourages users to take a new or existing photo and manipulate any aspect of it.  Yep, that's right.  With this app users can blow-up and stretch any visual assets (read: female butts) and then share the results with their friends.

No female wants their rear-end appearing bigger than it really is. Considering how many women have body image issues, it's disturbing that there would be an app that actually encourages users to distort a body part that causes so many women so much anxiety. We think Sir Mix-a-Lot should have figured out a better way to celebrate the 20-year anniversary of his popular song without crossing the line.--Sue