Anthem - Top Mobile Applications 2007

Anthem

Company: Intercasting
Why It's a Top App: Remember Friendster? It wasn't so long ago the site was the vanguard in social networking. Now it's completely passé, and all the cool kids are on MySpace or Facebook--and if they're really cool, chances are they're part of a community most of us don't even know about, far away from the mainstream media attention and spammers. So social networking is here to stay, but the individual sites and communities aren't. (It's like the famous Yogi Berra quote: "No one goes there nowadays--it's too crowded.") Intercasting's Anthem social networking gateway solves the problem: Its mobile user interface combines with all web-based social networking sites, meaning operator partners aren't forced to cast their lot with any one community. Anthem also delivers a media-rich interface that tackles head-on the limitations of the mobile device platform, promising a fully-branded, customized version of a subscriber's favorite social site. Most of all, Anthem gets consumers away from their PCs and back into the real world, enabling them to document their lives as they happen, not after the fact.