Comedy Central "Take Out" - Top Mobile Apps Revisited 2006

App: Comedy Central "Take Out"

Company: Nellymoser/Comedy Central

Year it was a Top Mobile App: 2006

Why it was a Top Mobile App: Nellymoser's slick user interface was a significant part of why this application had such appeal. The app also fit in with Nellymoser's application platform, which integrated with carrier and BREW billing systems, which allowed carriers to update the video catalog of "Comedy Central" clips in real time and allowed the owners to analyze and keep track of users' viewing habits. Click here for more.

Its current status: The application has since been replaced with a similar video app that is solely focused on a single Comedy Central property, "South Park." South Park Mobile is now available on AT&T Mobility's network and includes the ability to watch video excerpts of "South Park." Nellymoser CEO John Puterbaugh said that prior to the launch of Apple's App Store, carriers were reticent about having video within applications. The worry about video within apps cannibalizing carriers' own premium video services prevented the "Take Out" application from being launched on more carriers, he said.