Digby - Top Mobile Applications 2007

Digby

Company: 30 Second Software
Why It's a Top App: Attention, shoppers--Digby transforms the mobile commerce experience from ringtones to roses, enabling consumers to purchase real-world goods like flowers, candy and wine directly from their mobile devices. While a growing segment of companies promise to improve m-commerce via more intuitive interfaces, wider product inventory and more secure payment options, Digby parent firm 30 Second Software gets the nod for emphasizing transaction speed and efficiency, proclaiming that the success of mobile shopping hinges on users completing tasks in half a minute or less. To that end, Digby stores its retailer partners' best-selling items within the application download, refreshing the selection each night and reducing the number of times the service must connect with the mobile web--the user's credit card information is also stored on the device, further accelerating the checkout process. In all, Digby offers access to over a million products from retailers including Best Buy, FTD, Barnes & Noble, Godiva Chocolatier and Wine.com. Treat yourself to something nice.