Laura Marriott - mobile content memory lane

Name: Laura Marriott

Why they were a mobile content leader: Marriott helped form the Mobile Marketing Association and during her tenure she tirelessly evangelized the potential of mobile marketing while also bringing some much-needed guidelines and integrity to this area of the industry.

Career path: Before joining the MMA, Marriott was director of marketing for Intrado. She also previously serviced as director of business development at Cyneta Networks and Cell-Loc.

Where they are now: In June 2008 Marriott announced that she was resigning from her post at the MMA. She stayed with the MMA until a replacement was found at the end of 2008. She is currently serving on the board of directors of NeoMedia, a mobile barcode firm.