Paul Palmieri - mobile content memory lane

Name: Paul Palmieri

Why they were a mobile content leader: While at Verizon Wireless, Palmieri was an early leader in mobile entertainment, heading up the carrier's efforts in multimedia and mobile content. Today, as president and CEO of Millennial Media, Palmieri is a vocal advocate for mobile advertising and a board member in the Mobile Marketing Association. Under his leadership, Millennial has become one of the top mobile ad networks.

Career path: After working with Advertising.com and Verizon Wireless, Palmieri was a venture partner with Acta Wireless.

Where they are now: In March 2007, Palmieri launched Millennial Media with $6.3 million in Series A venture funding. He is currently the president and CEO.