Paul Reddick - mobile content memory lane

Name: Paul Reddick

Why they were a mobile content leader: A long-time Sprint Nextel veteran, Reddick headed up a number of ground-breaking content initiatives for the carrier, including mobile games, full-track music downloads and more. He helped forge deals between Sprint and many major Internet brands including Ameritrade, Yahoo and Amazon, and also helped drive many investments that resulted in the founding of Sprint Nextel Ventures.

Career path: Reddick spent several years in leadership positions at Sprint, including vice president of partner development and product innovation, and vice president of business development, strategy, and planning.

Where they are now: In October 2007 Reddick became the CEO of Handmark, a creator and distributor of mobile applications and services.