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3 turns on Non Stop Music

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British operator 3 announced the launch of Non Stop Music, a new service delivering unlimited access to genre-based music streams ranging from dance to classic rock for 49 pence (about $1) per 24-hour cycle. Developed in conjunction with Ericsson, Non Stop Music promises eight different channels, each on a four-hour loop--3 subscribers may toggle between the stations as often as they like during each 24-hour window. New music is updated each week.

For more on Non Stop Music:
- read this release

Related articles:
Groove Mobile signs off-portal deals with UMG, 3 UK
Ericsson to develop and host 3Music
The Orchard grows on 3 

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