3rd Dimension greenlights commuter video service

Mobile marketing and applications developer 3rd Dimension announced a new video service that transmits real-time traffic conditions to commuters' mobile devices. Presently available exclusively in the New York/New Jersey/Connecticut area, the service enables users to select real-time video footage from any one of 450 traffic cameras positioned across the tri-state region. The service is advertiser-supported; 3rd Dimension announced the Tri-State BMW Dealer's Association as its first advertising partner.

According to 3rd Dimension, the traffic camera service is the first in a series of live video applications the company plans to introduce in the year ahead. "Mobile devices have become the most personal means of communication--people literally don't leave their homes without them," 3rd Dimension COO Bruce Laskin said in a prepared statement. "All of our planned applications will deliver highly relevant, live video content to targeted audiences for free or via subscription, making it a very attractive medium for the advertising community, while remaining very appealing to the consumer."

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