4INFO introduces AdHaven Server

Mobile messaging services provider 4INFO announced the launch of its new AdHaven Server, promising operators, content publishers and SMS aggregators the tools to bolster their current SMS publishing infrastructure via advertising revenue. According to 4INFO, AdHaven Server enables partners to integrate the firm's ad-serving solutions and services, including ad sales and operations, campaign management/optimization and billing; AdHaven operates in conjunction with all of 4INFO's marketing efforts, including Click-to-WAP, Click-to-Call and Click-to-Video, and works over any SMS short code. 4INFO already has commercially deployed AdHaven with VeriSign's Messaging and Mobile Media division.

According to 4INFO, it now delivers more than 80 million real-time, user-requested answers and text alerts each month. Current publishers on the 4INFO network include NBC, USA Today and IAC.

For more on AdHaven Server:
- read this release

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