4INFO teams with AppLytics to expand iPhone app distribution

Mobile messaging services provider 4INFO announced a partnership with mobile media monetization and optimization platform provider AppLytics to deliver expanded marketing channels and revenue drivers for iPhone application developers. The agreement will add 4INFO's SMS services to AppLytics' ApplyFire text invitation tool, enabling iPhone developers to distribute their apps via free SMS services--the firms will collaborate on features like "send to a friend" as well as text-based mobile advertising efforts. According to 4INFO and AppLytics, developers can now exploit the iPhone address book and SMS in-box to encourage users to return to an application, to allow consumers to discover new applications and to bolster word-of-mouth engagement.

For more on the 4INFO/AppLytics deal:
- read this release

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