4INFO to tip off March Madness alerts

SMS publishing and advertising services provider 4INFO announced it will again deliver real-time NCAA Men's Basketball Championship Tournament alerts delivered instantly to mobile handsets following the conclusion of each March Madness game. Subscribers may also sign up to follow individual teams, while "Upset Alerts" promise to update fans on the final minutes of close games. 4INFO says it sent over a million March Madness alerts in 2007, and expects that number to triple with this year's tournament. "As big NCAA Tournament fans ourselves, we at 4INFO know that you can't always be in front of a TV or within reach of your computer," said 4INFO vice president of product Ted Burns in a prepared statement. "With our alerts, fans can not only be first to know the results of games, they'll also know when to dash to a TV to catch an upset live. As we see it, life's obligations shouldn't get in the way of a great basketball game." First-round NCAA tournament action begins March 20.

For more on the March Madness alerts:
- read this release

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