4th Screen inks mobile advertising deal with ITV

Mobile advertising agency 4th Screen Advertising announced it signed an extended contract with British national broadcaster ITV. The deal follows a six-month trial, during which time 4th Screen Advertising ran multiple mobile campaigns via ITV's WAP portal for brands including Orange, O2, Nokia, Lynx, EA and Samsung. The agreement spans ad-serving and sales for ITV's on-portal advertising inventory, as well as media planning search marketing services.  

For more on the 4th Screen/ITV agreement:
- read this Brand Republic article
- and this release from 4th Screen Advertising

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