5th Finger grabs $7 million in venture financing

Mobile marketing firm 5th Finger announced it has raised $7 million from Australian venture capital firm Starfish Ventures. 5th Finger will earmark the capital to fund its ongoing growth in the U.S. The company's air-cast platform enables real-time reporting and analysis for brands across multiple industry sectors, measuring ROI across all digital marketing channels; last summer, 5th Finger enabled SMS, web and interactive TV applications in support of last summer's Live Earth concert series, and its present North American clients include MSN Mobile, Nike, Newline Cinema, and Amazon.

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