ABC rolls out red carpet for Oscar mobile coverage

In advance of its February 25 broadcast of the 79th Annual Academy Awards, ABC Television announced it will launch a series of mobile and digital content initiatives spotlighting Hollywood's biggest night. In addition to lists of nominees and winners, red-carpet photos and archival content, ABC will deliver a mobile-exclusive Oscars blog on the evening of the event. ABC also announced a number of online features available via the Academy of Motion Picture Arts and Science's official Oscar.com website, including a weekly and daily pre-show, fashion coverage, a backstage "Thank You Cam" and a video diary spotlighting host Ellen DeGeneres. FierceMobileContent is holding out for a ringtone comprising Sally Field's "You like me-you really like me!" acceptance speech.

For more on ABC's multimedia Oscar blitz:
- read this Broadcast Newsroom article