Ad Infuse adds up $12 million in venture financing

Mobile advertising solutions provider Ad Infuse announced the completion of a $12 million financing round led by new investor SoftBank Capital and existing investors ComVentures and Storm Ventures. According to Ad Infuse, the funding is earmarked to "aggressively extend" its adInMotion premium mobile advertising network and platform. The firm also will continue investment into rich media advertising solutions and personalization services. Ad Infuse reports its inventory has grown to more than 500 million monthly impressions in the last year; the company now delivers advertisements and campaigns for brands including Procter & Gamble, BMW, Microsoft, Dell and Universal Pictures.

For more on the Ad Infuse investment:
- read this release

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