Ad Infuse drives MINI Cooper mobile campaign

Mobile advertising solutions developer Ad Infuse announced the launch of a mobile marketing campaign promoting automaker MINI USA. The initiative ties directly to MINI's new "Hammer & Coop" campaign, which features a series of brief webisodes spotlighting a crime-fighting MINI Cooper S. The deal with Ad Infuse will enable mobile distribution of the shorts via Sprint TV. Ad Infuse will also insert 15-second mid-roll and 5-second bumper video ads for "Hammer & Coop" into new media animation developer Mondo Media's "Mondo Mini Shows" podcast. 

"The MINI brand is all about adventure, fun and mobility," said MINI USA marketing manager Trudy Hardy in a prepared statement. "As a result, we wanted to create a campaign that took an unexpected approach to branding, engaging their audience while they're on the go. 'Hammer & Coop' is really one of the first campaigns of its kind to bring the message across multiple media formats, including online, podcast and mobile, to continuously engage the user." The campaign will run through end of March.

For more on the MINI campaign:
- see this release