Ad Infuse inks advertising deal with GoTV

Mobile advertising solutions provider Ad Infuse announced an agreement with GoTV to deliver optimized multimedia advertisements across the firm's multi-platform mobile media network. Per terms of the deal, the Ad Infuse adInMotion platform will integrate with GoTV premium mobile video content, offering brands cross-carrier, cross-platform mobile video options--Ad Infuse will dynamically insert mobile pre-and post-roll ads in real-time into active user sessions, and adInMotion will also enable GoTV to offer personalized advertisements. According to Ad Infuse, it plans to service more than 10 million users per month via GoTV's inventory.

For more on the Ad Infuse/GoTV deal:
- read this release

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