Ad Infuse, Smaato ink strategic advertising partnership

In-application mobile advertising solutions provider Smaato announced a strategic partnership with personalized mobile advertising solutions provider Ad Infuse to deliver broad in-application advertising alternatives to brands, publishers and operators. The companies say the connection between Ad Infuse's adInMotion platform and Smaato's SOMA platform will enhance their reach in the downloadable mobile advertising business throughout the U.S. and Europe. Earlier this year, both firms announced ad solutions optimized for Apple's iPhone, and will now integrate Ad Infuse's multi-format iPhone solution with Smaato's iSOMA in-application platform for iPhone SDK developers.

For more on the Smaato/Ad Infuse deal:
- read this release

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