Adeye toasts mobile marketing deal with Molson Coors

Mobile media firm Adeye announced an agreement with brewing giant Molson Coors's Different World Drinks unit to launch a mobile marketing campaign spotlighting specialty beers including Kasteel Cru, Grolsch Weizen, Dos Equis, Blue Moon, White Shield and Zatec. According to Adeye, the campaign will encompass a range of mobile marketing and live promotional techniques, including a new mobile website and interactive multimedia applications. Adeye delivers digital mobile media campaigns combining mobile marketing, mobile advertising, Bluetooth marketing and digital mobile--additional clients include JCDecaux, Clear Channel, Sony Ericsson, Nokia, Pepsi and KFC.

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