AdMob: Android ad requests growing 47% per month

Mobile ad requests from devices running on the Android mobile operating have increased an average of 47 percent month-over-month since the launch of Android Market, according to mobile advertising platform AdMob's March 2009 Mobile Metrics Report. In all, T-Mobile USA's Android-powered G1 generated 72 million ad requests last month, giving it 2 percent share of the overall U.S. market. The AdMob data follows days after T-Mobile USA said it has sold 1 million G1 smartphones since the device hit retail in October 2008.

By contrast, AdMob reports that ad requests from Apple's iPhone increased an average of 88 percent per month in the first five months following the July 2008 introduction of the App Store--the firm adds that the iPhone generated eight times as many U.S. ad requests as Android in March, and yielded 23 times as many requests worldwide. AdMob credits both the App Store and Android Market as catalysts behind the growth of ad requests on their respective platforms, reporting that more than half of Android and iPhone requests in March came from applications.

For more on AdMob's March 2009 Mobile Metrics Report:
- read this release

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