AdMob debuts mobile analytics solution
Mobile advertising marketplace AdMob announced the launch of AdMob Mobile Analytics, a free solution promising measurement of mobile website and advertising usage. According to Admob, the analytics solution gives mobile website owners insight into their audience by tracking site performance metrics like unique visitors, duration of visit and page performance as well as user details including geography, operator and device model. In addition, it offers visibility into a site's sources of traffic including search engines, direct traffic and advertising. AdMob Mobile Analytics operates independently of the firm's other services, and does not require advertising spend or publishing activity with the AdMob mobile advertising network, which serves more than 2.5 billion mobile banner and text ads per month.
For more on AdMob Mobile Analytics:
- read this release
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Comments
Posted by dean collins | April 30, 2008 - 12:57pm
Ahhh it's nice to be a market leader and have imitators try and keep up, imitation truly is the sincerest form of flattery.
Being first to market in October last year we are in a position that since having launched Amethon Mobile Analytics there have been 6 other vendors who have now launched mobile analytics applications in one form or another.
They all have their strengths and weaknesses (check out an independent review by Bryson Meunier of Resolution Media brysonmeunier.com/the-mobile-seo-s-guide-to-mobile-analytics if you want a list of vendors).
It’s important to point out that Amethon are still the only vendor to use Wireline Capture – so we see 100% of the traffic from the cellular phone browsers to the mobile content webservers, importantly this also means that there is no additional ‘weight’ added to the content pages through the use of page tags or pixel beacons which whilst not an issue on desktop analytics is a heavy burden on limited mobile bandwidth.
It's great to have more competition from Admob but as was discussed at the New York Mobile Monday panel earlier this week the real issue with using an advertisers networks analytics is you are then stuck with them. You are tied to relying on their platform to tell you how much money you spent with them, and you are also not able to track alternative competing ad network providers.
It's a great solution when it's free but free always has strings in one form or another.
If you want a truly independent view on what's happening with your mobile content come over and check out Amethon.
Regards,
Dean Collins
Amethon USA
Posted by Sarah at Bango | April 30, 2008 - 3:38pm
We respect AdMob for what it has done to kick start the mobile ad revolution but in our experience, marketers place ads across a number of ad networks so it’s important they get independent stats on what’s working. Are you going to get that independence from one ad network?
That’s why the likes of Omniture and Coremetrics have an important role to play in the PC world. We believe the same will happen on mobile. We launched Bango Analytics in February so marketers could track the success of their mobile ad campaigns - www.bango.com/analytics - with that independence upmost in our minds.
Read the Tapatap case study at www.bango.com/casestudies to see how they use Bango Analytics as an independent auditing tool.
