AdMob extends mobile ad reach to Android

Mobile advertising marketplace AdMob announced the launch of its first advertising unit for applications based on Google's Android mobile operating system, enabling developers to monetize their Android apps. According to AdMob, the new Android ad unit will also enable brand and performance advertisers to drive consumer behaviors like visiting the Android Market virtual storefront to download an application. AdMob already serves ads on mobile websites on the Android platform, and received more than 27 million requests in December 2008--developers including AccuWeather, Jirbo and TapJoy have already leveraged the new Android ad unit in their applications. In all, AdMob's worldwide publisher network now spans more than 6,000 mobile sites and 450 iPhone applications, and serves more than 4.6 billion mobile banner and text ads per month.

For more on AdMob's Android unit:
- read this release

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